Idea triage

your idea in one or two sentences What it is and what it does – no pitch language. the problem, and who has it Be specific about the person – 'busy professionals' is not a person. how do they solve it today? If the answer is 'they don't' – that's a warning sign, not a market gap. what evidence do you have so far? Conversations, sign-ups, your own experience – or honestly: nothing yet. where are you? what worries you most about this idea? Your gut usually knows where the weak spot is.

triaging

Reading your idea

The blunt read

Assumptions that could kill this

Test ladder, cheapest first

Run these in order. The kill threshold is set now, before you test – if you wait until after, you'll move the goalposts.

Customer interview guide

Ask about their life and past behaviour. Never pitch, never ask hypotheticals.

do not ask these

interview rules

Pivot or plough on

signals to pivot or kill

signals to keep going

Think differently

Not fixes, and not advice – questions worth sitting with. If one of them stings or excites you, that's the one to explore.